Mktg 205 Unit 4 Ip Principles of Marketing

Carrie Cunnien American Intercontinental University Unit 4 Individual Project MKTG 205 – Principles of Marketing Abstract This is a single paragraph, no indentation is required. The next page will be an abstract; â€Å"a brief, comprehensive summary of the contents of the article; it allows the readers to survey the contents of an article quickly† (Publication Manual, 2010). The length of this abstract should be 35-50 words (2-3 sentences). NOTE: the abstract must be on page 2 and the body of the paper will begin on page 3. Introduction Remember to always indent the first line of a paragraph (use the tab key).The introduction should be short (2-3 sentences). The margins, font size, spacing, and font type (italics or plain) are set in APA format. While you may change the names of the headings and subheadings, do not change the font or style of font. Definition of Marketing This content comes from the Unit 1 Discussion Board. Be sure to include the required citations and add the sources to the reference list. If your instructor suggested updates in the week 1 grading, those should be made with this submission. What is the definition of marketing?My definition is basically, what customers want, when they want it, where they want it, and at a price they are can afford to pay. Well I soon found out that everyone has their own take on the definition of marketing. These three I felt were the best because they made the definitions easy enough for me to grasp what exactly marketing means. The first source I used was from our text book Marketing tenth edition by Kerin, Hartley & Rudelius, (2011), their definition of marketing is it focuses on assessing and satisfying the needs of consumers. The second source was from Marketing. 2005), In International Encyclopedia of Hospitality Management, they claim marketing is the distribution of ideas, goods, and services. The last source I used was marketing. (2003), In The Macmillan Encyclopedia, their definition is a market of goods and services which is part of the marketing mix. This consists of four parameters packaging, product, pricing and place. They also feel that a company needs to keep up on the times and change their products to the consumer’s needs. This is the ultimate goal of all marketers and their companies. Introduction of Product/ServiceThis content comes from the Unit 1 Discussion Board. Be sure to include the required citations and add the sources to the reference list. If your instructor suggested updates in the week 1 grading, those should be made with this submission. The company that I chose to do my research on is Chocolate Bar: Food and Agriculture: Candy Manufacturing: Hersey’s Candy Company. I chose this company for many reasons because they are able to promote a product that can satisfy just about every person out there in the world. They have candy for every type of person imaginable.They have a variety of products for the chocoholics, health fanatics , and baking fanatics. These are all people that they promote their products to. Based on your definition, analyze whether the company should be considered good marketers or not. I would say that this company is definitely earned its reputation as a good marketer. They always find new ways to keep their loyal customers to keep coming back for more and more. Also the company has been around since 1894 and has been growing steady ever since. I think this speaks volumes of how well they promote their products.They listen to customer needs and wants and develop new ideas constantly. Which I believe are all elements of a great marketer. They also have their products world-wide which consists of 90 different countries. With Milton Hersey the founder of the Hersey Company is known for his humanitarian services like the school for orphans, creating a community and housing for all its 12,000 plus employees and executives according to, Milton S. Hershey: The Man and His Legacy/ The Hershey Co mpany. Situation Analysis — Marketing Environment Forces Impacting Product/Service This content comes from the Unit 1 Individual Project.Be sure to include the required citations and add the sources to the reference list. If your instructor suggested updates in the week 1 grading, those should be made with this submission. Market Force 1: Description and Analysis of impact on product/service The technological environment changes rapidly, and provides a strong tool for, marketers, consumers, and manufacturers. This age of information makes it possible for almost anyone to receive, or send information quickly according to Kerin, Hartley & Rudelius, (2011).This information is not limited to text, and it may include pictures, graphics, purchase options, and the ability to provide custom selections for a host of products. For the savvy marketers at the Hershey Company this opens the door to a wide variety of consumers. Market Force 2: Description and Analysis of impact on product/ service The economic environment plays a large role in marketing according to Kerin, Hartley & Rudelius, (2011). The economic environment force is the income, expenditures and resources that affect the cost of running a business and household, according to Kerin, Hartley & Rudelius, (2011).The impact this has on the Hersey Company is keeping prices affordable and production costs down. Market Force 3: Description and Analysis of impact on product/service In addition the social environment is the demographic characteristics of the population and its values, according to Kerin, Hartley & Rudelius. (2011). Also changes in this force can have a dramatic impact on marketing strategies, for example: the obesity epidemic in America has caused consumers to convert to healthy eating habits. This conversion has resulted in a reduction of confections consumed by some families.With the consumers eye on how corporations operate Hershey’s marketers must be ever vigilant to ensure the compa ny’s reputation remains positive. If a corporation is seen as having less than acceptable business practices consumers may decide to spend their money elsewhere Kerin, Hartley & Rudelius. (2011). Strategies to Overcome the Threats Some of the technologies strategies that the Hershey’s Company needs to overcome are a rapid exchange of information which allows consumers the opportunity to quickly spread news of any unsatisfactory experience or transaction they may have endured with the Hershey Company.Further once a negative incident is noted it has the ability to snowball as it is passed forward from one consumer to another. The economic strategies The Hershey’s Company needs to overcome are given the state of the current economy; consumers are less likely to purchase luxury goods. While chocolate bars are an inexpensive item consumers give consideration to their choices. With the wide variety of chocolate bars available commercial exposure to consumers must be c onsistent and of high quality (Mitchell, 2008).The social strategies that the Hershey’s Company needs to overcome is; having a responsibility to educate consumers on how confectionery can be a part of a balanced diet and a healthy lifestyle. Strategies to Capitalize on the Opportunities The technology strategy that Hershey’s Company capitalized on was commercials and television ads that are high in quality and that have catchy tunes and providing technical support and expertise to organizations such as the World Cocoa Foundation and the United States Food and Drug Administration, according to the Hershey’s Company website, (2009).On the social side the Hershey Companies strategies to capitalize on certain opportunities where, given the concerns of families of the health aspect of the Hershey’s candy they capitalized on this by responding to these concerns with sugar-free versions of some of our most popular products as well as snack-size and individually wrapped miniature items (most under 100 calories per piece) to enable portion control that meets the dietary needs of consumers, according to the Hershey’s Company website, (2009). In addition, we are involved in several efforts to promote healthy eating habits, weight control and exercise.They not only see to it that the community gets educated but also gives back to the community where they live and work by doing this they gain their support which enables them to succeed. On the social force, Hershey has responded to these concerns with sugar-free versions of some of our most popular products as well as snack-size and individually wrapped miniature items (most under 100 calories per piece) to enable portion control that meets the dietary needs of consumers according to the Hershey’s Company website, (2009).In addition, we are involved in several efforts to promote healthy eating habits, weight control and exercise. Marketing Strategy: Target Market(s) & Positioning T his content comes from the Unit 2 Discussion Board and Individual Project. Be sure to include the required citations and add the sources to the reference list. If your instructor suggested updates in the week 2 grading, those should be made with this submission. There are five stages a buyer passes through when they make choices about which products and services to buy. They are the first stage which is problem recognition, which means perceiving a need.The second stage called the information search is when you seek out the value of a purchase. The third stage is called the alternative evaluation and this is when a consumer assesses the value of a product. The fourth stage is when a consumer decides to make the final purchase decision and what the buying value would be. The last stage called the postpurchase behavior is when a consumer decides what the value in the consumption or use of a product would be if they indulged in the product and made the purchase, according to Kerin, Har tley & Rudelius. 2011). These are all stage in which a consumer finds themselves in when they decide to make that purchase. It is these actions that they will take in purchasing and using products and services. Out of the four factors influencing buyer behavior cultural, social, personal and psychological I decided that for the Hershey’s candy it would be personal and social. The reason I say this is because chocolate is a personal preference. It is what a person sees in the product that gets their attention and makes them want to buy that item.The social aspect of the Hershey’s candy bar is also this behavior because income level and consumption habits are major parts to the social class. Not to mention the price is cheap enough for them to indulge in a chocolate candy bar. In today’s market there is a need for healthier products in which Hershey’s has come through on. They have quit a few healthy products that better their chances of the consumer buying not only for themselves but also the family as well. For Hershey’s they use all different ads to appeal to all types of generations. For instance at Christmas they will run ads that target parents and children.The parents because they are the ones that will purchase the items and the children are the ones that will say what they like the best and that will be based on what ad they feel caught their mind and make them want to have that instead of a different item. Also Halloween, Easter, Valentines and the summer time, (such as parades) are all hot times for marketers to really step up to the plate and out beat the competitors for the consumers to want to buy their products because the volume in candy sales at this time are extremely high. According to Almond, S. (2009) he eels that with the economy in a slump this is when consumers will buy more chocolate than any other time because apparently there is nothing more soothing to a financially insecure than a candy bar because it is cheap and a quick fix when a person is hungry. Statics have found that in recent eras of depression the economic turmoil the consumers crave is the luxury of cheap sweets. Marketers and company officials understand that it is not always possible to charm everyone all the time in the same way. Further different groups or market segments require different relationships.This is to say that while some shoppers will be delighted with coupons or contest type promotions others would prefer free shipping or discounts for bulk purchases. In an effort to please both groups different approaches are used to present products, in ways and places that appeal to each group. With this in mind marketers zero in on customers in particular groups with the intention of presenting products and service in a way that best suits the particular group. This practice is known as market segmentation according to Kerin, Hartley & Rudelius, (2011).Additionally few companies have the capacity or desire to pr ovide truly exceptional products and service to everyone on every occasion. The process of segmentation enables marketers and companies to pinpoint consumer’s needs or desires. Segmentation does not necessarily eliminate some consumers; rather it enables the marketer to reach them in a different way according to Kerin, Hartley & Rudelius, (2011). Segmentation bases that may be profitable for Hershey’s chocolate bars are geographic, demographic, and psychographic. Geographic factors will be most relevant in the international markets and the business markets.In general Geographic’s are not relevant to the sales of Hershey’s chocolate bars. Except of course in the cities where the Hershey Company operates manufacturing plants. Demographics will have relevance based on who is doing the shopping, and how tight the budget is. Psychographics may prove the most profitable choice for market segmentation in the case of Hershey’s chocolate bars, according to the Hershey’s Company’s website. Also some lifestyles and personalities have an aversion to consuming chocolate the marketer’s efforts are better used elsewhere.Additionally because some lifestyles and personality’s include pleasure in the simple things segmentation by psychographics can separate these two groups according to Kerin, Hartley & Rudelius, (2011). Consumer buying behavior begins with how a product is marketed. Marketing includes the product itself, the price of the product, the products availability, and how and where the product is offered according to Kerin, Hartley & Rudelius, (2011). If a consumer feels that a product is too expensive or difficult to find many consumers will turn elsewhere for comparative products.Additionally if a consumer is not excited by the appearance of the product, or pleased with the way it is presented these consumers are likely to look for alternatives. Other factors that affect buying behavior are the social an d cultural environment that consumers live and work in, along with the consumers personal and psychological feelings. Each potential costumer is an individual, however buyers are members of groups and these groups affect buying decisions, sometimes subtly sometimes not. Further each individual is likely a member of several groups.Groups include family, friends, neighborhoods, religious affiliations, and others including nationalities according to Kerin, Hartley & Rudelius, (2011). Furthermore how the market appeals to these groups is paramount in some buying decisions. If a group places importance on a specific product the group members are apt to purchase that product or something similar at some point. The final purchase comes about due to a number of reasons. First the repeated exposure to it enforces a need for it, and then it becomes clear that the product is superior because everyone likes it and keeps using it.Finally the consumer decides they are able to afford it based on t he fact that other members in the group were able to buy it. Furthermore there are consumers who will buy the Hershey bar regardless of the price just because they are loyal consumers of Hershey products. Then there are consumers who will buy the chocolate bar that costs less or the chocolate bar that first catches their attention. The wise marketer understands that no one factor effects buying decisions all the time, but several factors work together within the consumer to create final buying decisions.Business to business marketing. Geographically speaking the Hershey Company will target their marketing strategy to business owners who operate or supply concessions or vending machines, along with grocery stores, and various retailers who sell snack foods. Local Business owners. These business owners will likely purchase the products in large quantities and with some regularity. Foreign Markets. In foreign markets this approach eliminates the need to reach individual consumers and a llows the local retailers to market the Hershey bar in ways they know will reach their customers.Demographics. When thinking in terms of demographics the target market for Hershey’s Chocolate bars might be parents who are of average income, and have one or more children. Age. 25 – 45. This target market will be profitable if the marketer remembers to market to the parent while embracing the family as a unit. Gender. Males and females are likely to be the main shoppers in many households these shoppers are the target market in this segment. Income. $25,000+ per year.Hershey’s chocolate bars are a convenience item and something of a luxury, persons with incomes lower than $25,000 per year are not likely to be regular consumers of luxury food products. Psychographics. Psychographic market segmentation will provide a target market of fun loving, happy people who embody a sense of enjoying every moment of life. Subscribe to Family Circle Magazine and the Disney Chann el This market segment has the potential to produce a growing population of loyal Hershey’s customers. Frequent amusement parks, county fairs, and children’s sports activities.This group will purchase Hershey’s chocolate for the pure joy of it, and will most likely introduce Hershey’s chocolate to their friends and family. According to the Nestle New Strategy, (2006), reports on the corporate strategy being employed by Nestle Corp. The company is planning to reorganize so that its wide product range can adapt to dynamic emerging markets. The company is aware on the need to calibrate their business strategy despite 20. 7% rise in net profits in 2005. Nestle is repositioning its products towards nutrition, health and wellness.The company also plans to build a new facility in Brazil to manufacture goods for low-income populations. The Mars Corporation positioning in the market consists of being the first confectionery company in the US to voluntarily impleme nt Guideline Daily Amount (GDA) nutrition labeling on all of its chocolate, non-chocolate confectionery and other food products. All packages will be redesigned to feature new graphics on the front and back of packages, which contain consumer-friendly, clear and easy to understand nutrition information that will help consumers make informed choices at the point of purchase.This announcement is part of a global initiative Mars is undertaking around the world. â€Å"Our redesigned labels are the latest examples of Mars' commitment to health and nutrition. By providing clear, concise and understandable information to consumers about what's inside all of our products, we will help them to make informed decisions about the foods they eat,† according to Bob Gamgort, president of Mars North America, (2008) â€Å"We make every effort to go beyond what is expected of a global food company. The product that the Hershey Company has competitive advantage over Mars and Nestle is the fact that they target the older generation with smaller bit size candies. The reasoning for this is because they are targeted them with the knowledge that smaller is healthier and less calories because the pieces are bit size. Not to mention an adult will consume less because they are more conscious of what they are putting in their mouths than say children and younger adults will. Another advantage that the Hershey’s Company has over other competitors is it is now targeting consumers that want a snack that is a 100 Calorie Bar and healthy.Hershey’s has come out with exactly those kinds of items such as York Peppermint, Wafer Bars, Reese's Peanut Butter Wafer Bars, Hershey's Pretzel Bars, Hershey's Special Dark Chocolate Bars, Hershey's Crisp Wafer Bars, Hershey's Whipped Vanilla Bars, which is more than any of the competitors have out in this category, according to the Hershey’s Company website. The Hershey Company will build their value proposition on product and image. The Hershey Company uses a value proposition of â€Å"more for the same† as stated by Kerin, Hartley ; Rudelius, (2011).To family’s who want time together and a taste of the good life Hershey’s Chocolate will evoke the sweetest memories and help create new ones. Product/Service Overview and Strategies to Consider This content comes from the Unit 3 Discussion Board. Be sure to include the required citations and add the sources to the reference list. If your instructor suggested updates in the week 3 grading, those should be made with this submission. The Hershey’s Chocolate bar is classified as a convenience product. Products classified as convenience products are generally inexpensive and easy to find.In order to market convenience products successfully marketers must ensure that prices remain low or equivalent to competitor’s prices. Additionally the products must be of consistent quality and packaged attractively. This author preferred the older type packaging with the chocolate wrapped in foil and slipped in to a paper sleeve. However it is clear there is a need for secure wrapping with one fully sealed package. This new packaging seems difficult to open without damaging the perfect shape of the chocolate bar but it cannot be tampered with as easily as it could have been with the previous wrapping.This is evidence that the Hershey Company is paying attention to what consumers need even when convenience must be secondary in order to ensure product safety. When marketing the Hershey’s chocolate bar some important factors in addition to packaging are; how to promote the Hershey brand, labels that identify Hershey products, where Hershey products will be sold, and how Hershey’s products will be displayed in retail locations. For example with convenience foods the items at eye level or within easy reach are more likely to be purchased than the same type of item on a high shelf or a low shelf.This simple pla cement can make a large difference in total sales over a period of time. The marketing strategies in use with the Hershey chocolate bar are to offer more for the same. This can be accomplished with a combination of great tasting chocolate at a reasonable price, prominent placement on store shelves, and providing clear indications that our products are Hershey’s products. Everyone knows that a Hershey bar is a Hershey’s product but how many people know who produces snickers or M;M’s? Pricing Strategy This content comes from the Unit 4 Discussion Board.Be sure to include the required citations and add the sources to the reference list. If your instructor suggested updates in the week 4 grading, those should be made with the Unit 5 Individual Project submission. When pricing Hershey’s chocolate bar’s marketers must consider several factors. Consumer’s expectations of the chocolate can directly affect the price. For example; Hershey’s pro mises a bit of happiness with each bite. On the other hand Godiva chocolates appear to be a cut above the average chocolate bar, and because of this expectation for something special Godiva chocolates sell at higher price. Another factor to consider is the actual cost to produce the chocolate bar. The price should cover the cost of production, overhead, and distribution and still allow for a viable profit margin. Also important when determining a price is the competition. It is important to know what comparable products such as nestles crunch or M;M’s are selling for. This knowledge allows Hershey to offer their candy at the highest price the target market will pay, according to Kerin, Hartley ; Rudelius. (2011).The pricing method I would use for the Hershey’s chocolate bar is cost based pricing with a target profit scale. While this method does not take into account consumer demand or value assessments, according to Kerin, Hartley ; Rudelius. (2011). In the case of ch ocolate bars it seems the best choice. In general people who want a chocolate bar expect only fresh candy that tastes great, no more and no less. Therefore the products value is in the taste and freshness, and this can be delivered by following a fixed schedule, which works well with a target profit approach.Further Product Mixed Pricing with an emphasis on Product Line Pricing will allow the candy maker to offer a variety of products in an array of sizes, according to Kerin, Hartley ; Rudelius. (2011). For example the Hershey bar comes in at least three sizes and is available with or without nuts. This variety can meet the needs of those who wish to share and those who do not while allowing for price differences to offset packaging and handling requirements. Distribution Channels This content comes from the Unit 3 Individual Project. Be sure to include the required citations and add the sources to the reference list.If your instructor suggested updates in the week 3 grading, those should be made with this submission. Overview of Distribution Channels Direct distribution is a model used by organizations to move products from production to buyer without the use of wholesalers and retailers, according to BusinessDictionary. com. By eliminating the number of parties involved in the distribution process, significant savings can be realized. An organization using direct distribution must sell and distribute that product using their warehouses and sales staff.Indirect distribution is a chain of intermediaries through which a product moves in order to be made available for purchase by a consumer, according to BusinessDictionary. com. An indirect channel of distribution typically involves a product passing through additional steps as it moves from the manufacturing business via distributors to wholesalers and then retail stores according to Business Directory. com. Overview of Channel Organizations A conventional distribution channel is loosely organized and each chan nel considers itself separate from the others.This type of distribution channel is not strong and it is unlikely to produce the best value for the consumer, according to Kerin, Hartley ; Rudelius, (2011). A vertical marketing system or VMS is a much stronger distribution system. A VMS includes at least one product manufacturer (or service provider), and a retail or wholesale outlet. The VMS generally has a leader and the separate channels work together with each channel supporting the other and forming a unit, according to Kerin, Hartley ; Rudelius, (2011). A horizontal marketing system occurs when two or more companies of equal strength ban together to create a new concept.This new unit may be experimental or long term and may include competitors or other members of a chain of distribution. By joining together these companies are able to provide goods or services in a better way for both the consumer and the companies, according to Kerin, Hartley ; Rudelius, (2011). Multichannel ma rketing systems are becoming more common, and seem to be the best way to market many products or services. Multichannel marketing systems include more than one chain of distribution, and provide many different ways for consumers to acquire the product or service, according to Kerin, Hartley ; Rudelius, (2011).Analyze Target Market’s Needs in Distribution Channels The analyses of the target market’s needs for the Hershey Company in the distribution channels would be in nontraditional classes of trade, such as drug stores, convenience stores, wholesale clubs and dollar stores, as well as in channels such as vending, food service and concessions. The target market channels would also be found in retailers, such as convenience stores, Wal-Marts, Targets, and grocery stores according to West, David, (2008).The target market in regards to the customers would be the chocolate lovers such as teens, children, females, and males, with the female population the highest. New targe t marketers would be the individuals looking for a low calorie snack with the chocolate taste they crave. Determine Channel Members with Explanation The channel members I would use for the Hershey’s Company marketing system would be wholesaler and a retailer. Adding three wholesalers is the most common for low-cost, low unit value items that are frequently purchased by consumers, such as candy, confectionary items, and magazines.Hershey’s sells its line of chocolate candy to wholesalers in case quantities, who then break down (sort) the cases so that individual retailers can order in boxes or much smaller quantities, according to Kerin, Hartley ; Rudelius, (2011). The intensive distribution would be the most beneficial channel for the Hershey’s Company because it is the most used one for products that need to go out to as many outlets as possible. The objective is to place its products â€Å"within an arm’s reach of desire. † Discuss How Many Chann el Members with ExplanationThere are three target market coverage channels that a company can choose to go through for the best target market coverage. The three target markets consist of Intensive Distribution which means a company tries to place its products in as many stores as it possibly can like candy, fast food, newspapers and soft drinks. The second coverage of the target market coverage is called exclusive distribution which is just the opposite of intensive distribution because instead of several outlets this one only goes through one retailer in a geographical area to carry a company’s product.This type is usually reserved for specialty products like women’s fragrances, men and women’s apparel and accessories. The last coverage of the target market coverage is called selective distribution. This coverage is for firms who want to only have a select few retailers to carry its products in a geographical area, according to Kerin, Hartley ; Rudelius, (2011 ). An example of this coverage would be computer companies like Dell who sells a limited range of its products to companies like Wal-Mart, Best Buy and Staples.The best coverage that was chosen for The Hershey’s Company would be the first coverage which was the Intensive distribution because Hershey’s want their products to be everywhere as to compete with the other candy companies. They want their consumers to have it available at arm reach. Every corner, every store, and every outlet they can sell their product. Another requirement to consider in a channel choice is gaining access to channels and intermediaries that satisfy at least some of the interest that buyers might want fulfilled when they purchase a company’s product.There are four broad categories which consist of information, convenience, variety, and pre- or postsale service. Out of these four I would recommend the convenience when satisfying buyer requirements because this has multiple meanings for buyers. Such as the driving time to a store which is open 24 hours a day 7 days a week to fulfill their cravings not to mention the company’s benefit by gaining display space. Channel Organization So after everything that we have learned about with channel organizations the best channel organization that I would recommend would be the vertical marketing system or VMS.The reason I chose this channel organization for the Hershey’s Company is because it is a much stronger distribution system. It includes at least one product manufacturer (or service provider), and a retail or wholesale outlet. The VMS generally has a leader and the separate channels which work together with each channel supporting the other and forming a unit, according to Kerin, Hartley ; Rudelius, (2011). Integrated Marketing Communications Introduce the concept and cite the resources DO NOT use the exact words†¦ be sure to indent the first line of the paragraph.Using direct quotes does not show yo ur mastery of the subject. Marketers need to remain aware of all communication that is related to their product. Each piece of publicity or media exposure should combine with the others to enhance the overall product message. The integrated marketing communications or IMC sets the tone for how the product is perceived and received by the consumer. It is imperative that the message is consistent and in line with the products promised value (Armstrong ; Kotler, 2009). Promotion Mix StrategyIntroduce the concept and cite the resources DO NOT use the exact words†¦ be sure to indent the first line of the paragraph. Using direct quotes does not show your mastery of the subject. This author would suggest that the Hershey Company use both a push strategy and a pull strategy with each to be used according to the market segment best serviced by the specific strategy. This is to say that when selling to business and vendors a â€Å"pull† strategy would be most effective. This would allow the sales force to build and maintain positive relationships with large scale buyers (Armstrong ; Kotler, 2009).On the other hand the Hershey Company would benefit with the use of a â€Å"push† strategy when marketing to individual consumers. This technique will allow the Hershey Company to take full advantage of their massive advertising budget, and the consumers will create a demand for the chocolate bar (Armstrong ; Kotler, 2009). Message Strategy Introduce the concept and cite the resources DO NOT use the exact words†¦ be sure to indent the first line of the paragraph. Using direct quotes does not show your mastery of the subject.The Hershey Company is well served with their simple message, Hershey’s will bring a little bit of happiness into every day. This message is simple yet consistent in all of the Hershey’s advertising, and is revealed in many ways which generally include friends or family and always good times. Hershey’s takes a sof t approach when sending this message and the consumer is made to feel content with the simple pleasure of a little bit of happiness. Promotion Tool #1 Introduce the concept and cite the resources DO NOT use the exact words†¦ be sure to indent the first line of the paragraph.Using direct quotes does not show your mastery of the subject. Promotion Tool #1 Advertising The Hershey chocolate bar will be promoted via advertising. This advertising will consists of TV commercials on the Disney channel, Lifetime and the three major networks. Also magazine ads will be placed in Family Circle and Better Homes and Gardens. These areas for advertisement have been selected based on the psychographic data related to the target market. Hershey’s message of putting a little bit of happiness in every day will be related by the big smiles and pleasant atmosphere depicted in the photos and commercials.Further the intent of these advertising tools is to remind consumers (Armstrong ; Kotler, 2009) that the Hershey bar is still the consumers favorite chocolate bar. Promotion Tool #2 Introduce the concept and cite the resources DO NOT use the exact words†¦ be sure to indent the first line of the paragraph. Using direct quotes does not show your mastery of the subject. Direct marketing via the internet will be used to promote Hershey products. On the Hershey websites consumers can purchase custom chocolate bars in orders large or small.Consumers can also send custom gifts for special occasions which are sure to bring a little bit of happiness to any recipient. The excitement of giving or receiving chocolate that has been selected and packaged for someone special is what will keep customers coming back to the website, and encourage new customers to purchase that something special. Promotion Tool #3 Introduce the concept and cite the resources DO NOT use the exact words†¦ be sure to indent the first line of the paragraph. Using direct quotes does not show your mast ery of the subject.Due to positive public relations the Hershey Company has enjoyed over 100 years of success (Company Profile, 2003). With today’s technology and the ability to exchange information rapidly, positive public relations are a necessity. The Hershey Company will continue to operate in a way that enhances communities and leaves a positive impact on places relevant to chocolate production (The Hershey Company, n. d. ). The Hershey company will maintain a website that allows consumers to explore all the ways in which the Hershey company enhances the lives of employees and consumers alike (West, n. d. ). ConclusionAdd some concluding remarks-can be a sentence or two. As you can see marketing the Hershey’s chocolate bar is not a simple task. However with careful planning and continued efforts to understand consumers desires the Hershey Chocolate bar will enjoy continued success. References direct distribution. BusinessDictionary. com. Retrieved April 06, 2012, from BusinessDictionary. com website: http://www. businessdictionary. com/definition/direct-distribution. html indirect channel of distribution. BusinessDictionary. com. Retrieved April 06, 2012, from BusinessDictionary. com website: http://www. businessdictionary. om/definition/indirect-channel-of-distribution. html Kerin, Hartley ; Rudelius. (2011). Marketing Tenth Edition. The McGraw-Hill Companies, Inc. ISBN: 978-0-39-013641-1. New York, NY. Retrieved on April 6, 2012 from https://mycampus. aiu- online. com/pages/MainFrame. aspx? ContentFrame=/Academics /Pages/ Orientation. aspx West, David. (2008). The Hershey Company Business Update Call Transcript. Retrieved on April 8, 2012 from http://seekingalpha. com/article/82178-the-hershey-company-business- update-call-transcript Kerin, Hartley ; Rudelius. (2011). Marketing Tenth Edition. The McGraw-Hill Companies, Inc.ISBN: 978-0-39-013641-1. New York, NY. Retrieved on April 6, 2012 from https://mycampus. aiu- online. com/pages/MainFr ame. aspx? ContentFrame=/Academics /Pages/ Orientation. aspx The Hershey Company. (2011). Hershey Announces Third Quarter Results; Updates Outlook for 201. HERSHEY, Pa. , Oct 27, 2011 (BUSINESS WIRE) –The Hershey Company (NYSE: HSY):http://www. thehersheycompany. com/newsroom/news- release. aspx? id=1622319 Kerin, Hartley & Rudelius. (2011). Marketing Tenth Edition. The McGraw-Hill Companies, Inc. ISBN: 978-0-39-013641-1. New York, NY retrieved on March 21, 2012 from https://mycampus. aiu- online. om/pages/MainFrame. aspx? ContentFrame=/Academics /Pages/ Orientation. aspx Company Profile (2003). The Hershey Company. Retrieved March 25, 2012 from http://www. thehersheycompany. com/about/profile. asp Kerin, Hartley & Rudelius. (2011). Marketing Tenth Edition. The McGraw-Hill Companies, Inc. ISBN: 978-0-39-013641-1. New York, NY retrieved on March 21, 2012 from https://mycampus. aiu- online. com/pages/MainFrame. aspx? ContentFrame=/Academics /Pages/ Orientation. aspx The Hershey Company (n. d. ). Environmentally sustainable coca farming. Retrieved on March 25, 2012, from http://www. thehersheycompany. om/social-esponsibility/introduction. asp West, D. J. (n. d. ). Corporate Social Responsibility. Retrieved March 25, 2012 from http://www. thehersheycompany. com/social-responsibility/introduction. asp The Hershey Company (n. d. ). Nutrition & Wellness. Retrieved on March 25, 2012 from http://www. thehersheycompany. com/nutrition-and-wellness. aspx Gamgort, Bob, (2008). Mars first confectionery company to launch front of pack nutrition labeling globally. Mars Press Center. Retrieved on April 1, 2012 from http://www. mars. com/global/press- center/press-list/news- releases. aspx? SiteId =94&Id=1473 Kerin, Hartley & Rudelius. 2011). Marketing Tenth Edition. Chapter 9 Market Segmentation, Targeting, and Positioning. The McGraw-Hill Companies, Inc. ISBN: 978-0-39-013641-1. New York, NY retrieved on March 31, 2012 from https://mycampus. aiu-online. com/ pages/Main Frame. aspx? ContentFrame=/Academics/Pages/Orientation. aspx ‘Nestle's new strategy'. (2006). Country Monitor, 14, 30, p. 5, Business Source Premier, EBSCOhost, Retrieved on April 1, 2012 from http://ehis. ebscohost. com. proxy. cecybrary. com/ehost/detail? vid=5&hid=121&sid=d8852264-be1b-4312-b9e5- 2f18af6abc9b%40sessionmgr14&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=buh amp;AN=22043473 The Hershey Company (n. d. ). Nutrition & Wellness. Retrieved on March 25, 2012 from http://www. thehersheycompany. com/nutrition-and-wellness. aspx Almond, S. (2009, May 01). Taste: The Candy Man Can. Wall Street Journal, pp. W. 13-W. 13. Retrieved on March 31, 2012 from http://search. proquest. com. proxy. cecybrary. com /abicomplete/docprintview/399076809/fultext/135C1E3BE2766F378F5/2? accountid=14 4459 Kerin, Hartley & Rudelius. (2011). Chapter 5: Understanding Consumer Behavior. Marketing Tenth Edition. The McGraw-Hill Companies, Inc. ISBN: 978-0-39-013641-1. New York,NY retrieved on March 31 , 2012 from https://mycampus. aiu- online. com/ pages/ MainFrame. aspx? ContentFrame=/ Academics/Pages/Orientation. aspx Kerin, Hartley ; Rudelius. (2011). Marketing Tenth Edition. The McGraw-Hill Companies, Inc. ISBN: 978-0-39-013641-1. New York, NY retrieved on March 21, 2012 from https://mycampus. aiu-online. com/pages/MainFrame. aspx? ContentFrame=/Academics/Pages/Orientation. aspx Marketing. (2005). In International Encyclopedia of Hospitality Management. Retrieved on March 21, 2012 from http://www. credoreference. com. proxy. cecybrary. com/entry/esthospitality/marketing Marketing. (2003).In The Macmillan Encyclopedia. Retrieved on March 21, 2012 from http://www. credoreference. com. proxy. cecybrary. com/entry/move/marketing Milton S. Hershey. The Man. (n. d. ) retrieved on March 21, 2012 from http://www. thehersheycompany. com/about-hershey/our-story/milton. aspx NOTE: The reference list starts on a new page after your conclusion. Armstrong, G. , ; Kotler, P. (2009). Marketi ng: An Introduction (9th ed. ). Upper Saddle River, NJ: Prentice Hall. Company Profile (2003). The Hershey Company. Retrieved June 11, 2010 from http://www. thehersheycompany. com/about/profile. asp Discover Hershey’ (n. . ). Company History. Retrieved June 11, 2010 from http://www. thehersheycompany. com/social-responsibility/introduction. asp Hershey boosts marketing to make up for missteps. BNET. Retrieved June 14, 2010 from http://industry. bnet. com/food/100081/hershey-boosts-marketing-to-make-up-for- missteps/ Hershey’s International (n. d. ). Hershey’s Retrieved June 11, 2010 from http://www. hersheys. com/international/index. asp? ICID=HER1038 â€Å"Marketing† A Dictionary of Business and Management. Ed. Jonathan Law. Oxford University Press, 2009. Oxford Reference Online. 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Lies, Lies, Lies Essay

The white lie is an age old embellishment that has different reasons for being told. When it is all said and done a white lie is still a lie. A lie told with perfectly good intentions. A lie told to spare someone’s feelings. A lie about something trivial, which will have few consequences if you’re caught. A minor, polite, or harmless lie, a white lie is considered harmless as opposed to a black lie which is evil. Anything that is not accurate is a lie. There are a million reasons to tell a social white lie. Being nice leads to lying to prevent hurting someone’s feelings and it is commonly used by all. The baby in a stroller and the mother looks up, it is natural to say â€Å"What a cute baby† It could be the ugliest baby; yet the need to make a charitable response leads to a lie. Or Men say â€Å"I love you too† a white lie commonly told by men. The boss has on a dress that looks horrible, â€Å"What a beautiful dress† would someone tell the boss her dress is ugly. These are just examples of how we get caught up and we feel the need to say something positive instead of telling the truth. Lying begins early, if you observe children most know how to fib at the age of 4. By 6 they stop fibbing and begin lying. Watching and observing their parents, they gain insight in imitating their parents in the art of deception, they are told how to lie to relatives about gifts they may not like, and thus starts the white lies. The proverbial lie is used in our society to make small talk, to have someone show favor, when we greet someone, and we often lie to ourselves, â€Å"I am going to get up each day and walk.† I’ve said it, and I know I want to but I don’t. Salesman says anything you want to hear to sell a product. The doorman says â€Å"Have a good day†, no tip, doesn’t care if you even live another day almost every white lie is because of what a person wants to achieve with that white lie. It is almost second nature to living how we deceive, the Landlord I mailed that check yesterday. I lost my debt card can’t make the payment today will call as soon as I get my replacement! *I can’t come in today I have diarrhea; you’re going to the movie matinee. Researchers have been studying deception for decades, trying to figure out why we tell lies. It seems that our capacity for deceit appears nearly endless. That doesn’t mean we just tell a lie to hear it there is a purpose for the madness. Still lying is generally regarded as immoral and distasteful, â€Å"No one likes being lied to,† says former FBI agent and lying expert Joe Navarro. â€Å"We use lies to grease the wheels of social discourse.† Says University of Massachusetts psychologist Robert Feldman.

Analyzing Romanticism in Pushkins The Shot

Analyzing Romanticism in Pushkin's "The Shot" A theme that is immediately apparent in Pushkin’s The Shot is â€Å"the noble man with a romanticized view of life†. This theme was common during the Romantic Era, the period in which Pushkin wrote, but is important for more than historical reasons; in many ways, such romanticization guides the entire experience of reading Pushkins storyline. As it often did, this theme takes place in an emotionally charged, descriptive narrative. Yet the true importance of Pushkins romanticism, here, is the manner in which romantic ideals guide the life of the Silvio, the character central to The Shot. From the onset of the story, Pushkin makes his protagonotist an outsider. While he lives in a military outpost surrounded by Russian men, his name is â€Å"Silvio†, which is clearly not of Russian origin. He is older than the rest of the men and has mysterious qualities to him. His personality traits are paradoxical; he is inviting and keeps the door to his home open for all, yet mentally he is aloof from the rest. This aloofness makes the other men simultaneously respect and fear him. Pushkin wrote that â€Å"nobody knew what his circumstances were, or what his income was, and nobody dared to inquire about them† (23). While Silvio keeps his life separate from everybody else’s, the other men all scramble to understand what makes him seem so powerful. Pushkin makes the reader curious about this aloof character when he writes that Silvio’s walls â€Å"were riddled with bullet holes, and were like a honeycomb in appearance† (23). The idea of a noble ou tsider is already romantic and embodies the greater romantic theme of the isolated, heroic man. The reader knows from the start that there is something heroic about Silvio. Even his name sounds subjectively heroic. Pushkin writes that â€Å"nobody knew the reasons that had prompted him to resign his commission and settle down in a wretched little town† (22), making it clear that Silvio’s life was once much more important. Silvio also rejects material wealth; his â€Å"rich collection of pistols was the only luxury in the wretched mud-walled cottage in which he lived† (23). Even before the Romantic Period, going back to religious philosophy in Buddhism and Christianity, people who rejected their material wealth were historically viewed as heroic. Heroism stemming from individuality was an important theme in literature during The Romantic Era because it paralleled the surrounding environment that Romantic Era authors lived in. Many authors writing during the Romantic Era, such as Pushkin, experienced oppression from their government and expressed their free will through writing. Writers would often brighten their otherwise bleak reality by writing imaginative stories where an outsider, just like them, stood up against a formal, oppressive lifestyle to live passionately. The setting of this novel parallels Pushkin’s own struggle to do that; a group of men are entrapped in a monotonous military outpost where â€Å"there was nothing to look at but each other’s uniforms† (22) and they create a more arousing life for themselves by regarding Silvio as â€Å"the hero of some strange tale† (24). Silvio is a hero to them because he practices individuality in an otherwise conformist setting. Pushkin continues to slowly reveal more details about Silvio’s life to the reader. The reader finds out that Silvio had once entered a duel that ended in an unusual way. Pushkin romanticizes this duel in its entirety. At the beginning of the duel, Silvio offers the first shot to his opponent, who would not agree to take it (27). A duel in which one’s life is at stake is not the time to try to be heroic, or, I guess in the case of a Russian Romanticist novel, it’s the perfect time. Next, Pushkin focuses on psychology and introspection, giving the reader a glance into the thoughts of a man that is about to shoot another man. When telling his story to the narrator, Silvio says: â€Å"He stood in range of my pistol, selecting ripe cherries from his cap and spitting out the stones so that they almost fell at my feet. His indifference infuriated me. ‘What’s the use’, I thought, ‘of depriving him of his life when he sets no value upon itâ€⠄¢Ã¢â‚¬  (27)? While duels are considered barbaric in the present day, Pushkin presents the duel as a showcase of pride and sentiment that is valued above a victory. The reader ultimately finds out that Silvio was waiting to finish the duel when his opponent began to value his life. Silvio waited five years for his opponent to become a happily married man, and every day during those five years he practiced his shooting skills. When Silvio continues the duel, he ends it by forcing his opponent to shoot at him, and then tells his opponent, â€Å"I am satisfied. I have seen your alarm, your confusion; I forced you to shoot at me, and that is enough. You will remember me. I commit you to your conscience† (32). Silvio waited to not even take this man’s life, but to make this man remember him indefinitely. Silvio then took a shot, marking a bullet hole above the one his opponent made, showing that his opponent’s life may well have been his. Knowing that Silvio had trained five years to become a perfect shot just to nobly let his opponent keep his life makes the ending emotionally charged and romanticizes the ideals of honor and pri de. Works Cited Gibian, George. The Shot. The Portable Nineteenth-century Russian Reader. New York, NY, U.S.A.: Penguin, 1993. 22-33. Print.

Business Management Research Paper Example | Topics and Well Written Essays - 250 words

Business Management - Research Paper Example The Spain team has the responsibility of expanding the firm’s product into the Latin America and Eastern European marketplaces. The team should take over the marketing function of the company. The Finland team has existing relationship with many European carriers. The Finnish deal included the acquisition of a product line of games. The Finland team should take over the function of supply chain and logistics. 2. Digital Chocolate is a major player in the gaming industry. The exact market share of the company is not provided by the case study, but it is stated that the 10 largest gaming companies (which includes Digital Chocolate) hold 70% of the market share in the gaming industry which is valued at $34 billion. Overall my assessment is that the company has done a good job penetrating the marketplace and is doing well financially. The firm was able to establish deals with 200 phone carriers. The arrival of the iPhone and the subsequent Apple Application store helped Digital Ch ocolate establish a greater presence in the mobile gaming sector. The company was able to obtain 10 million downloads of its titles within the first 100 days of the Apple App store launch. In 2009 Digital Chocolate ranked first among Pokergamer.biz Quality Index.

Women in abusive relationships Research Paper Example | Topics and Well Written Essays - 1750 words

Women in abusive relationships - Research Paper Example Abuse in relationships is of varied forms like, sexual assault, physical violence as well as emotional torment. However, there have been intense debates as to why abusive relationships still exist and why others find it hard to give up on their abusive partners. In many instances, studies show women find it hard to put off abusive relationships where they find themselves as victims (Bracken, 2008). Therefore, they make hard decisions to persevere and suffer in silence. The latter has adverse effects to women who find themselves as victims as well as people around her. For instance, her concentration at work is lost and at times, her children may suffer from the emotional setbacks due to their mother. However, women usually have diverse ways of reacting to abusive relationships (Evans, 2010). Among them include various factors which they safeguard if they choose to be out of those relationships like children or desperation (Stark, 2007). However, interventions of such organizations an d programs have not been enough to curb the menace because the statistics are still high. The main question that comes from these results is what is the main solution to curb the vice? Thesis: Various factors lead to intimate partner violence in the world where the female gender usually comprise majority of the victims in those relationships despite preferring to stay in them for varied reasons. As various institutions, programs and organizations to fight the menace continue to increase, the number of women in abusive relationships is significantly quite evident. Hence, prompting the unlikely question that pops up concerning why women involve themselves in abusive relationships (Hatcher, 2013). One would ask what attracts women to relationships where they experience assault. In many circumstances, women find themselves at the receiving end of an abusive spouse mainly because they lack proper financial support on their part. In most cases, women think usually thing of good lifestyle, which they will enjoy and how they stand to benefit from the marriage (Hatcher, 2013). Because of the latter idea, they involve themselves into abusive marriages blindly not knowing of potential repercussions of their actions. Additionally, researchers cite that a spouse who have become victims or witnessed abuse in their family origin, in many instances learn from the menace and become violent to their spouses.(Stark, 2007). However, the theory is also not widely supported because it does not explain how victims of child abuse or partner violence amongst parent end up being violent against their spouses in future. Research done in various countries indicate that there is a persistent increased risk of intimate partner violence among women who have been on the receiving end of child abuse or witnessed abusive relationships among their parents. Scientists explain the latter through PTSD symptoms, which encompasses of childhood trauma (Evans, 2010). Childhood trauma often occurs in t he wake of an abusive relationship and often combined with depression, which may make it more difficult to escape from an abusive relationship once it occurs (Bracken, 2008). Scientists also show that PTSD or depression may lead to decrease in the ability for someone to recognize and respond to signals of danger. The mental distortion in most cases puts these women at risk of future victimization thus decreasing their chances of escaping after being with an abusive partner. This implies women who are victims of childhood trauma may not only be targets of partner abuse by spouses but also tend to be more likely to

Art history response paper Essay Example | Topics and Well Written Essays - 500 words - 2

Art history response paper - Essay Example However, he showed little school interest and preferred to copy paintings where his drawing and painting career developed. He is among the greatest all-time living artists in the western tradition. Michelangelo’s impact was immediate achieving a level of influence and fame that could not be precedent. Despite making a few forays beyond art, Michelangelo versatility in the disciplines that he took was of very high order as is often considered a title contender of the archetypal Renaissance man. He mastered a number poetry, media, painting and architecture and considered himself to be a sculptor foremost. His talent was almost immediately recognized as evidenced by bibliographies that we written in his own lifetime. His biography was written and published when he was alive and become the first artist for such a thing to happen. At an  age of 74  years  he  took over from  Antonio the Younger as an architecture at St. Basilica. He transformed the plan, and the western end being finished to his design. In his lifetime, he was referred to as the divine one. One of the qualities that were admired by his contemporaries was his sense of inspiring grandeur to the next group of upcoming artists. He impassioned a highly personal style of art that led in Mannerism that was the next art movement after the High Renaissance. He lived for almost ninety years and at the time he worked for seven popes, witnessed Counter-Reformation and Reformation and saw the widespread utilization of the printing press leading the discovery of America. From Michelangelo historical life, he can be considered as an icon hero in art. Despite being born from a poor family and background, he was able to rise against all odds to be a great influence in the art industry, thus he believed that he was the best and can make it despite the challenges he faced. From his virtues, he was a patient man and was able to develop sculpture, architects

Enhanced recovery after surgery (ERAS) PATHWAY (NURSING PATHWAY) Essay - 1

Enhanced recovery after surgery (ERAS) PATHWAY (NURSING PATHWAY) - Essay Example The paper will be focused on two main parts. The first part will focus on a central patient in the central case. The second part, focusing on the justification of the methods will examine two different cases involve biological, psycholical and social factors relevant to ensuring the success of the ERAS framework. Joan is a 30-year old Caucasian lady of Anglo-Saxon origins married with two children aged between 3 and 5. She is an administrator at one of UK’s financial service entities. Joan has to go through a surgical operation for Appendicitis in a middle-sized medical hospital in South London. Joan has been told she will be discharged after 1 to 3 days and it will take 1 week to 1 month for the wounds to be healed fully and totally so she can return to normal life. Joan smokes one to three sticks of cigarettes a day and drinks alcohol occasionally. The standardised procedure for dealing with Enhanced Recovery After Surgery is steeped in the process of the ERAS society which asserts that a nurse or healthcare practitioner should do three main things as a general framework: These important information forms the basis for the evaluation and conduct of the operation. However, after the operation, there is the need for various degrees of the management of the impact of the operation through a given framework. The important elements and aspects of the post-operative management include amongst other things: This means that the broad framework of the strategy to be used will be one that will relieve the immediate pain and complications of the cuts in the surgical process (Ropper, 2010). It will focus on providing post-anaesthetic care and get Joan to be ushered into an era of recovery. Once the operation is done, there must be regular checks for complications that might need to be dealt with as a peculiar case relating to the patient (Alio-Sanz & Azar, 2009). Finally,

Canadian defence at the onset of the Battle of Hong Kong, 1941 Essay

Canadian defence at the onset of the Battle of Hong Kong, 1941 - Essay Example Having gained much of China the Japanese next targeted HongKong. The war between China and Japan was, therefore, a cause for the attack of HongKong since Japan was stretching its rule further from its boundaries. The HongKonginvasions took the world by storm and the speedy retaliation of the allies to support HongKong was marshalled. The Japanese invasion of Hong Kong finally happened in December 1941 (Tsang, 119). It was of the wars that led to World War II. The Japanese army invaded Hong Kong, which was under the British. The Japanese had not stated clearly, why they would to attack HongKong and had not notified the British. TheBritishwere not prepared for the war since it was a surprise attack. The forces in Hong Kong were the Indians, Canadians and British forces. The main resistance to the Japanese forces was the local troops in Hong Kong, and they were no march for the invaders. The invasion overwhelmed the Indian, British and Canadian forces, who were part of the Commonwealth forces. They were outnumbered, and therefore they would not have defended the island under the British protectorate. The leader of the troops was Sir Robert Brooke. He had under his command few British troops. He thought that the troops on the ground would reduce the time that the Japanese would take to complete take over HongKong. Since HongKong was under the British protectorate there,a decision to change adds reinforcement to the forces at HongKong. Winston Churchill was the premier of Britain at the time of the attack on Hong Kong. He decided to add more troops, which had not been the case since initially they had recommended few troops. He had envisioned an imminent defeat should the Japanese attack the island(Barman, C. & Barman, R., 94). The then British premier, WinstonChurchill, decided to send a contingent of the British Army to ensure that reinforcements would be available should there be an attack. The Chinese had control of

Uninvolved Parents Essay Example | Topics and Well Written Essays - 500 words

Uninvolved Parents - Essay Example The essay "Uninvolved Parents" overviews the categories of parents behavior with their children – authoritarian, permissive, authoritative or uninvolved, though concentrating on the uninvolved one. Some of these categories have a positive effect in molding the character of children, and others less so, but none of these is as destructive to children as uninvolved parents. Uninvolved parents are completely uninterested in the welfare of their children, and they are dismissive and non-caring. They disregard their children completely as far as the emotional attachment is concerned. Sometimes, they event neglect the basic needs of their children when it comes to their wishes vs. their children. My childhood and teenage are a story filled with exactly this – neglect, exploitation, and even abuse, mental, physical as well as sexual. My parents inherited big through the death of my grandfather, which made them go into the drugs business. They became addicts themselves and dealt in drugs through the home. They even forced me and my sister to tend to the dealers that came by the house for the drugs. There was a lot of money that my parents inherited, but we still had no running water, no electricity, no food, tons of roaches, and fleas in our house. Our drugged parents were totally detached from our well-being. We had no value in their lives. All my father did be scaring us and using us. Not only did we deal with physical beatings but also we had to endure our father’s sexual abuse.

E-commerce LAW Essay Example | Topics and Well Written Essays - 500 words

E-commerce LAW - Essay Example In ecommerce transactions, the customer would be able to see the product only after it reaches his home. On the other hand, if the customer purchases a product from the shop, he can physically check the performance or quality of the product before purchasing. Moreover, instant purchasing is impossible with internet purchasing. A customer has to wait a lengthy period for the arrival of the product if he/she opts for internet purchasing. On the other hand, purchasing from stores will help the customers to own the product immediately after the payment is made. Another major drawback associated with ecommerce is the difficulties in returning a defective good. In conventional purchasing, if a product found defective, the customer can immediately return or replace it. On the other hand, ecommerce do not offer such convenience to the customers. Even though human interactions are available while executing an internet purchase, personal service cannot be expected as in the case of purchasing a product from a store. â€Å"E-commerce is most often conducted using credit card facilities for payments, and as a result very small and very large transactions tend not to be conducted online† (Ecommerce disadvantages and constraints, n. d.). Most of the ecommerce purchasing are done with the help of the credit cards. But giving or revealing credit card numbers to a distant dealer through internet is not safe. Hackers are hyperactive on internet so that the credit card numbers used for purchasing products through internet can be easily exploited by

Identity Thesis Essay Example for Free

Identity Thesis Essay Over the course of history, different theories have been formulated to help explain the complex relationship between the mind and the body. One of the theories elucidating the mind-body relation is dualism—the view that mental states are independent from physical states. Mental states are ones of thinking, feeling, and believing whereas physical states are those outlined by physical and biological sciences. In contrast to dualism, physicalism insists that mental states are somehow physical states. The most straightforward version of physicalism is the identity thesis—the theory that every type of mental state is identical to some type of physical state (Reasons and Responsibility, 285-286). Dualists and physicalists have disputed over the validity of the identity thesis; dualists denying its claim and physicalists defending it. The biggest problem facing physicalists and the identity thesis is the concept of qualia, the phenomenal quality of a mental state (Reasons and Responsibility, 281). Philosopher Frank Jackson offers what he calls the â€Å"Knowledge Argument† for qualia. Jackson’s knowledge argument presents that nonphysical facts can be devised from facts about phenomenal quality. Through the concept of qualia, Jackson’s knowledge argument shows that the identity thesis is false. The identity thesis holds that mental events are simply identical with brain processes—identical in the same manner that sounds are identical with density waves in the air. The thesis bases on the idea that mental states of thought, sensation, and awareness are alike those of physical states (such as those of the brain and central nervous system). An example of identity thesis is that lightning and an electric charge are two of the same thing. In other words, lightning is an electric charge. An advocate of the identity thesis is materialist Peter Carruthers. Carruthers argues that everything (including mental states) exists through physical causes. Carruthers’ argument for the identity thesis can be summarized from the beliefs that some conscious states and events are casually necessary for the occurrence of some physical ones, and that there will be no need to advert to anything other than physical-physical causality in a completed neuro-physiological science. Thus, some conscious states and events are identical with physical brain states and events (Reason and Responsibility, 301-302). However, the concept of qualia refutes the idea of physicalism, and is the foundation of Jackson’s knowledge argument against identity thesis. As a believer of dualism, Jackson uses the concept of qualia to support that the mind and matter are distinct and independent substances capable of existing without the other. Qualia are the subjective, felt qualities of experiences. For example, one may know all the physical properties of the color red and the physics behind why some things are red; however it is qualia that allows one to experience what it is like to actually see red. Jackson constructs his knowledge argument around the ideas of dualism and qualia. To further illustrate Jackson’s argument for qualia (and dualism), the case of Fred and his unique color vision will be presented (Reasons and Responsibility, 298-299). For some reason, Fred has the ability to see two colors where others only see one. His retina is capable of distinguishing between two wavelengths of red in which others familiarizes with only one. He tries to explain the difference between the two reds. However he fails in doing so because others do not comprehend the difference. Therefore it is concluded that Fred can visually see one more color than everyone else. Despite having all the physical information about Fred and his special trait, one cannot know what it actually feels like to see two different types of red. Thus, Jackson believes that the physicalist left something out in the theory of physicalism—the qualia or what it feels like to actually experience something. Consequently, quale explains how dualism is valid and physicalism is incomplete. The existence of knowledge through qualia (mental state) and that of physical facts (physical state) demonstrates the idea of dualism—the view that two fundamental concepts exist. Jackson’s knowledge argument derives mainly from his thought experiment of Mary; the brilliant scientist who has spent her life confined within a black-and-white room and has never seen colors. Mary learns all the physical facts relevant to the mind. She becomes an expert on the neurophysiology of vision and knows all there is to know about color. When Mary is released from her room, she experiences color for the first time. One would think intuitively that her color experiences provide her with knowledge she previously lacked, and that what she learns includes certain facts about what color experiences are like. The facts she learns upon her release cannot be physical facts because she already knew all physical facts before leaving the room. Therefore, the new knowledge comes from the concept of qualia, which indicates that not all facts are physical facts (Reason and Responsibility, 298-299). Thus physicalism is false. Jackson reaches his conclusion that the identity thesis is false by proving that mental states are not physical states. According to the identity thesis, states and processes of the mind are identical to states and processes of the brain. The concept of qualia refutes the validity of the identity thesis by presenting subjective forms of experiences. The knowledge acquired from subjective forms of experiences differs from those of physical knowledge about experiences. Since physicalism requires that all aspects of knowledge are the same, physicalism cannot be sound. Thus the identity thesis must be false. The cases of Fred and Mary show that physicalism doesn’t amount to all knowledge. The summation of Jackson’s knowledge argument can be illustrated by the following: before Mary leaves the room, she knows all the physical facts about color experiences. When Mary leaves the room, she learns new facts about color experiences—facts about what it’s like to see in color. Therefore, there are nonphysical facts about color experiences. Furthermore, the identity thesis is false because Jackson’s knowledge argument reveals that there is something about the experience of color (in Mary’s case) that cannot be captured by the physicalist view. So, physicalism is incomplete. Physicalism lacks the phenomenal quality of the mental state—the ability to experience something regardless of physical knowledge. Qualia and the mental experience can never be achieved from the premises of physicalism and the identity thesis. Thus, the phenomenal quality of experiences cannot be accounted for through physical properties of the brain. In conclusion, the identity thesis is false because nonphysical properties, like phenomenal properties, exist.

Being A Passive Listener English Language Essay

Being A Passive Listener English Language Essay Listening is a prerequisite of learning. It involves hearing, attending, understanding, remembering, evaluating and responding to spoken messages. We cannot understand , learn or remember something unless we pay attention. A passive listener is one who pays low concentration and effort into what is been communicated, which may be attentive or supportive but occurs without further conscious engagement from the listener, this unresponsiveness may represent a failure on the part of effective listening skills with school,family ,friends and co-workers. There are numerous disadvantages of passive listening. Being a passive listener is an unresponsive act, it may affect an individuals academic progress, social and official interactions. In class participation may be highly important but being a passive listener deprives one the opportunity of staying focused. it brings about low intake during lectures and study hours. More concentration could have been made within the time spent on mopping or interacting with other folks. The passive listener tends to hear words but does not really listening to the words nor the deep meaning of them. The listener is known for staying at a surface communication level and never understands the deeper significance of what was being said. Being a passive listener is a very bad skill for students because they tend to loose a lot during lectures and classes. A passive listener might be present in class but isnt paying total attention to what is been taught . They could be easily distracted when been spoken to because they tend not to have their minds on what is being taught and because of this they tend to loose the most vital information during lectures ; instead of taking down important notes in class, their minds wander so they only collect little or no points and information which is not really important. Hence, they do not get most out of a lecture can affect a student during exactly because they tend to be lost. It is a largely inactive process which leaves the individual clueless. They do hear the words but find it extremely difficult to understand or to empathize with the speakers intention. The listener tends to listen logically and is more concerned for content than for feeling ; this makes the listener emotionally detached from the conversations, by this attitude friendships may be ruined as well. Passive listeners tend to destroy their short or long term relationships and friendships, it also gives an unpleasant impression about people, it sends around the idea that the listener isnt interested in paying attention to what is been said, due to the fact that they do not take in a lot from the senders messages , this could be either personally or professionally informations. Personal information could include social relationship , marriage complains , school issue , break ups, unwanted pregnancy and so on. If sender could find confidence in an individual. Being a passive listener can also affect ones communication with friends and family or even in work places due to the fact that passive listener makes one not to communicate properly because the passive listener cannot give inputs, opinions and supportive words but instead waits for a speaker to response what the individual has to say . being a passive listener also makes one not to react while listening or even give verbal dues to show they are listening e.g. nodding , blinking of eyes , questioning etc. Hence, if you care for someone you would pay attention to their lives too, thats what good friendships are made of. Being a passive listener does not motivate one to be active student because passive listeners tend to be dull and not responsive in class because they tend not to understand the speakers pattern of organization. i.e. what the speaker is ariving at and how the speaker is getting there. passive listening can also make one to be an unmotivated listener because a passive l istener may not know why listening is important because they do not even have the time to determine why what the speaker is saying is important to them. Low motivation to examine the text critically or at an in-depth level. other factors may include ; low motivation to study , poor reflection skills and unprogressive reading. Important pieces of data and assumptions may be missed. Data and assumptions that are perceived by the passive reader are accepted at face value or are examined superficially, with little thought. Being a passive listener can also affect ones communication with friends and family or even in work places due to the fact that passive listener makes one not to communicate properly because he/she cannot give supportive words but instead waits for a speaker to response what he/she has to say . being a passive listener also makes one not to react while listening or even give verbal dues to show they are listening e.g. nodding , blinking of eyes , questioning etc. They receive information has though bing talked to rather than as being an equal partner in the communication process. A passive listener is a big assumer. they believe the communication is the responsibility of the speaker. Little do they know such listening habit can lead to dangerous misunderstandings because there is insufficient communication. Being a passive listener can make one not to have high grades during tests or exams , which have happened due to the fact that the listener did not develop organized notes for study time and has less knowledge when it comes taking in good ideas from class topics. Getting low grades is an end factor of being a passive listener , not only does it reduce the performance of the passive listener but it may also decrease the individuals self confidence academically and socially. They tend to tune in and tune out unexpectedly. They are somewhat aware of others but mainly pays attention to self thoughts. They follow the discussion only enough to get a chance to talk. Their listening is quiet and unresponsive, such a listener will often fake attention while thinkin g about unrelated matters , forming rebuttals or preparing what he wants to say next. According to the english writer Chesterton G.K there is a lot of difference between listening and learning. Listening is when an individual puts full concentration or is consciously aware of the communication from the speaker while learning is perfectly likewise to listening but the big difference is the response and features of the listener when questions are being asked. The passive listener tends to misunderstand the of actually relating with each sentences that comes from the speaker; and writing it down on paper for more understanding However, every individual should master good listening skills as it is important in every aspect of our lives. Poor listening skills brings about nothing but no preparation and unawareness for an individual. A good listener will defiantly learn and progress more with academics and social interactions with friends and family. It takes a great individual to be a good listener

The Reasons To Enter Vietnam Economics Essay

The Reasons To Enter Vietnam Economics Essay 1.0 Introduction Vietnam located at the eastern part of the Indochinese Peninsula and the center of South East Asia and a tropical country of the northern hemisphere. The government is runs by the Communist Party of Vietnam. In 1995, the population size in Vietnam reached 74million, ranking second in South East Asia, seventh in Asia-Pacific Region and twelfth the world over. The population size was then increased to 95 million people in the year 2010. Vietnam count as a poor country if refer to its own country GDP per person. After Dot Moi came, the national economy has improved at a high rate thus it improved the living standards and national income of local people as well. The country is one of the fastest growing economies in global which had shown a consistent growth rate in the recent years. While according to World Economic Outlook of the International Monetary Fund in 2011, the GDP of Vietnam was increased per capita and develops from lower- income country to middle-income country (Richard Rou sseau, 2011). Coca-Cola entered Vietnams market at 2004 and produced its own vitamin-packed energy drink along with some familiar brands such as Joy, Fanta, Sprite, and others for the local consumers. Besides, Coca-Cola builds three production plants in Hanoi, Da Nang, and Ho Chi Minh City. Reasons to Enter Vietnam At 2004, Coca-Cola made its first move out from Africa, they decided enters to the Asias markets which include Vietnam. These acquisitions were in line with the Groups growth strategy to expand into emerging markets, in order to underpin the organizations position as an Emerging Markets Specialist (Coca-Cola Sabco History, 2009). The first move of Coca-Cola into Vietnam is based on the new emerge and rapid growth of economy in Vietnam. As the rapid population growth and improvement of economy in Vietnam, Coca-Cola took the opportunity to enter their market. Vietnams economy was growing at between 4% 8% after recovery from the Asian Financial Crisis of 1997.The enhancing of living and educational standards of Vietnamese help in providing employment opportunities to them. The entry of the firm in Vietnamese market able in enhance the economic development and create some job opportunities for the local people. As the soda consumption has reduced in the U.S., Coca-Cola is one of the soft drink industries that increasingly looking to expand their business in countries where there consist of higher national income rate and huge population (Bloomberg Business week New, 2012). This news had shown the reason that Vietnam still able to encourage more investment from Coca-Cola in Vietnam. Moreover, Vietnam relies on the petroleum industry for its local energy consumption and for export; it will cause the economy of Vietnam more stable and attracted many foreign companies direct invest in Vietnam. This had attracted Coca-cola to enter Vietnam markets at 2004. Moreover, the payment for employees in Vietnam is quite low, therefore, it attract foreign companies moving into Vietnam instead of traditional market such as China, India, and Thailand. These all reasons push Coca-Cola chooses Vietnam and made it first move into it to operate its plants there. 2.0 Analysis Gains of entering into a foreign country Political Stability Entering into a foreign country such as Vietnam consists of gains and shortcomings. One of the advantages to enter Vietnam is its political stability. According to Mr. Philippe Delalande in 2010, he mentioned that political stability is one of the factors that have helped Vietnam pursue its economic development policy. Others view from George E. Kobrossy in 2013, General Director of Zamil Steel Vietnam (ZSV) also mention the advantages which help in attracting foreign investors to the country is Vietnams political stability, administrative reform and its efforts in upgrading infrastructure facilities. Coca-Cola faced problems to enter some countries few decades ago due to the politic issues that happened in the country. Standage (n.d) said that Coca-Cola did not exist in the former Soviet Union (Russian) because they worry that the revenue would go transfer to communist government coffers. While Webster (n.d) mention that Coca-Cola not enter French society because Coca-Cola was a mar k of capitalism and a difference between capitalism and communism during Cold War.US brand like Coca-Cola found itself pester in politics, or singled out for criticism although they are not trying to get involved in politics, said Webster. Thus, for the obvious reason, Coca-Cola reentered Vietnams market because of the political stability after Doi Moi (reformation) policy as they feel more assurance in expanding their business in a stable politic country. Foreign Direct Investment One of the gains of Coca-Cola is that Vietnamese government provides many investment incentives for foreign investors, the corporate income tax is low compared to other countries in South East Asia (standard rate is 28% and preferential rates from 10% to 20%). The Foreign Investment Agency reports that by 15 December 2011 Vietnam had attract more than 13,667 foreign investment projects, with a total capital of around RM612 billion (Foreign Investment Agency, 2011). Foreign-invested companies including Coca-Cola accounted for around 27% of the countrys exports, 35% of the countrys total industrial productivity, constituted 13% of GDP, and contributed around 25% of total tax incomes (Vietnam Investment Review, 2001). Thus, there are about US$300 million was announced to invest in Vietnam by Coca-Cola for further capture growing opportunities in one of the most developing consumer markets (Staff, 2012). Under commitments made by Vietnam as part of its agreement to the World Trade Organi zation, Vietnam offered foreign enterprise which included Coca-Cola the general right to import products and sell them to licensed distributors. The process to obtain an investment certificate for foreign-owned company is much easier now. Low labor cost Vietnam is gaining competitive advantage for labor-intensive production industry on the basis of low salary level (Meyer, 2005). In the research on labor costs, Japan labor cost in one month is $1,810, continue by $1,144 in Singapore, $82 in Indonesia, and then Vietnam rank the second lowest place which is US$49 a month and follow by the highest is Cambodia with $47.36 (EuroCham, 2010). Coca-Cola who has chosen to set-up regional offices in Vietnam help Vietnam proven the extensive labor pool is competitive in the market (GLC, 2007). According to the information collected, we found that Coca-Cola Vietnam invest in Vietnam to help boost the local business sales and created 500 new jobs locally in Vietnam while the total labor force that gain this benefit is 99 percent of local Vietnamese (Staff, 2012). This high percentage use of labor force proves that Coca-Cola Vietnam is afforded to hire more local employees due to their low labor cost or low wages. Low production Cost Coca-Cola entering Vietnam because one of the gains is they can exempted from import duties to build fixed assets, such as bottling machinery, means of transport, and production materials that are not produced locally. Additional exemptions are available for raw materials, parts and materials imported for production of goods for export. Coca-Colas revenue in central Vietnam had witnessed a double digit growth over the past few years; three bottling plants of the company produce more than 608 million liters per year in Vietnam (Nordic Industry Development, 2012). Therefore, Coca-Cola beverages Vietnam invested over $3 million into its second Danang-based purified bottle water production chain, with a capacity of up to 6,000 of 500ml bottles per hour due to the low production cost they gain in Vietnam (Nordic Industry Development, 2012). Variety Product Lines that meet Vietnameses Beverages Need Coca-Cola enters Vietnam as they met the demand for hydration, nutrition and energizing refreshment of their customer in Vietnam. Coca-Cola has variety brand of products in Vietnam such as Coca-cola, Coca-cola Light, Fanta, Joy, Minute Maid, Dasani, Real Leaf, Samurai, Schweppes and Sprite. Joy is bottled water drink that pure and has the largest share of 32% compare other brand that company produce. Coca-Cola has the second largest share of 23% continue by Sprite with the percentage of 18% and Fanta which has 17%. Other brands like Samurai obtain 5% from the market share while Minute Maid and Schweppes each occupied 2.5% (Soft drink-Vietnam, 2010). They offer high quality product that meet the need of their target market. For example, Samurai is targeted on the underserved market which is the Vietnamese male adults who need an energy boost, as most of them have heavy workloads. This vitamin-packed energy drink is fortified with six essential B vitamins and has an exciting and refres hing taste with a carbonated, sweet flavor that appeals to the Vietnamese palate and popular among the target group. (Coca Cola Sabco, 2009) Shortcomings of entering into a foreign country Unable to generate wholly-owned subsidiary business One of the shortcomings of Coca-Cola in Vietnam is that foreign-based companies are generally not able to have wholly-owned subsidiary without production in the country. Therefore, importers would normally cooperate with local partners. (Nguyen Meyer, 2004). This had caused Coca-Cola lost a great opportunity in generating more profits. Coca-Cola started-up their bottling plants through joining venture with local Vietnamese partner using the name of Coca-Cola Vietnam. (DDDN, 2013) With the holding only 60 percents of the venture, Coca Cola has limited control over the resources, information and financial leverage to expand their business model and caused this business to be unprofitable. (à lvarez, 2003) According to Ho Chi Minh City Department of Taxation, Coca-Colas cumulative losses are US$180.6 million, even bigger than its equity of US$141.6 million and Coca Cola was doubted that having transfer pricing. (TuoiTreNews, 2012). Limited Control There a major part of Vietnamese business still owned and controlled by the government and local authorities although there is dramatically growth of private business in Vietnam in recent years (Embassy, 2005). State ownership is still dominant, and issues like informal business practices or land leasing still cause headaches to foreign investors. From the information we analyze, we believe that Coca-Cola also face more difficulties in accessing bank financing, land, and other critical resources that private and smaller enterprises faced the same problems (Tenev, 2003). Coca-Cola as a foreign investors enter Vietnam this Communist country need follow their culture and unfortunately control as well as restricted their business operation in order to continue survive in Vietnam. We believe that Coca-Cola need to have personal relationships in order to sustain their business under Vietnams control because there are some enterprises also follow the same culture with Coca-Cola. There are 4 0 percent of the enterprises believed they had to have personal relationships to receive allocated and transferred lands if regarding to the land use procedures (Vietna.net Bridge, 2012). Drinking Water Problems The last shortcoming of entering Vietnam is about drinking water problems. Drinking water is a key element for healthy life and it is a cornerstone for sustainable community. Most of the consumers of beverages who are concern of the water resource and it will directly affect their purchase decision. (Dickson, 2005)Thus for this obvious reason, Coca cola acknowledged that clean water is critical to operate in sustainable community like Vietnam. In many part of Vietnam, clear water is still a dream. However, Coca-Cola wasted 2.43 liters of water just to produce 1 liter of beverage on average. (Kenan Institute Asia , 2010) Thus, it has given a big impact toward the environment. Our business can only be as healthy as the local communities where we operate; access to clean water is one of the most important barometers of a communitys health. by Muhtar Kent, Chairman and CEO, the Coca-Cola Company. Coca Cola also understand that the issue of water wastage for the production not only affect s the ecology and environment but it affects the corporate image of their company as well. 3.0 Recommendations In past decades, Coca-Cola adopted joint venture with the local partners to penetrate into the Vietnamese market. However, many partners had quit the venture as they unable to bear with the consecutive  loss made. These losses are basically caused by the unnecessary spending and poor cash flow in the business. Thus, in order overcome the problem, jointing venture with local partner such as Chuong Duong Beverage Co. is not sufficient to expand their business efficiently, Coca-Cola should joint venture with other foreign firms who are large enough to support them in term of financial and management as well as serve the demand of the market. For instance, the PepsiCo. has jointed venture with Japanese beverage and wellness company Suntory Holdings Ltd. in Vietnam in order to sustain long term growth in Vietnamese market. As Suntory has a consolidated business foundation in South-East Asian markets, PespiCo is boosting its current market position in order to compete with their competit ors. (RTT , 2012) Beside, In order to generate more revenue, Coca-Cola should follow the footsteps of FedEx to consider in application for wholly-owned subsidiary. FedEx is expected to be the firm that having 100 percents of subsidiary in Vietnam. This could help them to have long-term commitment in Vietnamese market as they able to take advantage in this growing market. (Linh, 2012) In order to solve the limited control problems, Coca-Cola can establish a harmonious relationship with the local authorities since it easier to solve bureaucratic problems if and when they occur especially in Communist country. Relations with local and central authorities can be developed as cooperative relationships, and networking and building personal relationships is recommended to expand their business in Vietnam. Coca-Cola Company should build a close relationship with government so that they will provide more subsidies and privileges to Coca-Cola including the decreasing cost in power usage and cheaper raw materials. Gifts to the appropriate persons and doing more charity to the poverty residents may enhance the atmosphere and smooth the business process given that sending presents is part of traditional Vietnamese culture. Coca-Cola spent over 5milions to 2.1 billion populations in Pacific for the effort of managing the clean water resources with the Community Water Partnership (CWP) program .For example, in Vietnam, Coca-Cola enhances their corporate image and improving the water quality through the Plain of Reeds Wetland Restoration Project and Clean Water for Communities (Phase II), more than 10,000 Vietnam residents able to access to the clear water through. (Staff, 2012) However, these programs dont really have a significant improvement to clean water issue. Thus, in order to achieve efficiency and effectiveness for the business and production operation, Coca-Cola needs to have advance water recovery system besides their CWP program. Water resources always is the global challenges for the beverages company especially operate in country like Vietnam who facing serious issue of clean water. Indeed, Coca-Cola claimed that the technology that they developed not only can reduce operational water needs but it also improves water use efficiency by up to 35percents. (The Coca Cola company, 2012). However, we believe that this technology can be improved by learning from competitors innovation such as PepsiCo. With the helping of Siemens Industry Automation Division PepsiCo has installed an integrated reuse solution at Santiagos snack plantation. It helps the manufacturing facility in increasing its wastewater treatment capacity by 20percents and it is a beneficial technology that incorporating environmental. Besides, the system will reduce 70 percents of fresh water consumption. (Warrendale, 2012) Nonetheless, as we all know these two giant beverage companies were competed aggressively in the industry over a century. Additional, one of the competitive advantages of these companies to retain their uniqueness is their innovation and technology. Therefore, if these two companies could alliance themselves in term of sharing their technology among themselves to solve the water wastage issue it could bring a better water quality to Vietnamese as well as enhances their production especially the bottling process. Since they have the same interest, they can cooperate under the Strategic alliance basis. Strategic alliances are agreements between companies that remain independent and are often in competition. (R.J., 1999). Many alliances are designed in order to seek for improvement in volume, divide fixed costs of production and distribution. A very good example Coca-Cola can refer is the alliance of Nestlà ¨ and Haagen-Dazs. We believe we can grow better together than separately said a Diageo spokesperson. Nestlà ¨ would contribute its frozen dessert technology, while Haagen Dazs would contribute to distribution through the network of points of sale with its name. (E, 1999). The alliance of these two companies for production and marketing has allowed Nestlà ¨ sought to build critical mass in the ice cream sector and a way to reduce costs by operating its plants in California and Maryland at full capacity. (Pellicelli, 2003) Besides, further improvement in competitive advantages can be done through improving Coca-Colas variety product lines. As we know few of the Coca-Cola product lines like Samurai, Coke Light, and Joy win a competitive advantage in Vietnams market. If compare to Coca-Cola biggest competitor markets strategy, PepsiCo had entered the food market and earn over $13 million to their business. Besides, PepsiCo also engaged in snack food which brand under Frito-Lay to gain more markets share. Thus, we suggest that Coca-Cola Company also can increase their market share by extends their product brand in snack as what PepsiCo done. Coca-Cola Company can invest in a new snack brand to attract more consumers in the Vietnam food market. This strategy can be effectively and efficiently implement because snack food is commonly consumed by Vietnamese families but Vietnamese will consume snack food that import from United State due to its lower price (What We Eat to Help Us Grow, 2010). Coca-Cola Compa ny can produce healthy snack food with lower price to attract Vietnamese who focus in health such as Frito Lay which their tasting chips are low fat and ingredient all are natural which contain no artificial colors, flavors or preservatives (Pepsico, 2012). 4.0 Conclusion Coca-cola as a global leader in beverages industry offer hundreds of brand over the world had entered Vietnam market by offer quality product that can be trust and fulfill the need of Vietnamese. Coca-Cola Company help people lead to an active and healthy lifestyle by provide the information of the beverages. Coca-Cola Company announcement an investment plan of invest $300 million in Vietnam over the next three years to build new infrastructure, create jobs, develop strong partnerships and build its brands in the country.   In the research, we found that enter to Vietnam market have it advantages and disadvantages. After we analyze, we realize that the gains of Coca-Cola is more than shortcomings after enter Vietnam. In order to overcome the shortcomings, Coca-Cola needs to adopt immediate solution and effective strategies in order to strengthen their market position in Vietnam.